TIME Magazine Covers Raw Milk and Food Freedom

TIME Magazine
Creative Commons License photo credit: Christian Heindel

A  Time Magazine cover from a previous issue has a very apt headline.

Mainstream Newsweekly Gives Raw Milk a Fair Shake

by Kimberly Hartke, Weston A. Price Foundation Publicist

One of our Weston A. Price Foundation volunteer chapter leaders in New York, Angela Davis, and Stacey Ornstein of the Traditional Nutrition Guild referred Journalist Josh Ozersky to me a few weeks ago. Josh is the Taste of America columnist for TIME magazine, and he was working on a story on raw milk.

I helped him with securing interviews with experts and dairy farmers, and gave him background information about the issue.

This week’s issue had the completed story, Got Raw?, available only on your favorite newstand or the TIME  ipad app.

Josh-Ozersky

Josh Ozersky

When I facebooked the link, I was totally surprised by the number of fans of Weston A. Price who assumed (without reading the story) that the article would be negative. As a publicist, I truly believe that any mainstream media attention works to the good, because even a heavily slanted article is apparent to the reader, and would often cause them to dig deeper and form their own opinion.

Here is a comment that typifies the reaction from a few of our fans:

“Why waste the money. They’re just going to tell us how lucky we are the govt outlaws such “dangerous’ food. No way will they support the raw milk industry. Time always has an agenda and it’s not on the side of natural health.”

But, I knew something our fans didn’t, which was that Josh knew about the Rawsome food buying club raid in Los Angeles, and was likely to include that in his coverage. I truly believe an armed raid is the only thing that will get the attention of big government loving types that seem to think big regulations are the answer to all our food safety ills.

Thus, this article would bring news of the raid to the 3.4 million readers of TIME and would, to-date, be the brightest media light to shine on the raid outside of the Los Angeles Times.

Los Angeles Times Coverage of the Rawsome Raid

July 24, 2010 (reached 700,000+ weekday readers) Raw Food Raid Raises Questions about Existing Milk Laws-Safety of Potlucks

July 25, 2010 (reached 1,000,000+ Sunday subscribers) Gun Toting Investigators Raid Venice Raw Foods Grocery

TIME Magazine Article, a Tipping Point for American Media Coverage of the Raw Milk Issue

I ran to buy a copy of TIME, and much to my delight, Josh gave not only raw milk, but food freedom a thorough and overly fair deal.

Only two negative sources (against raw milk) were quoted, and yet, a number of cogent arguments were cited on the positive side. If anything, the article tips in favor of informed consumer choice and leaving small artisan dairies unmolested.

Dave Gumpert was allowed to challenge the CDC stats on raw milk illnesses and fatalities, the first time I have ever seen an opposing view of the government version of raw milk-borne illness.

Importantly, the article  mentions that Senate bill 510, the so-called Food Safety Modernization Act will decimate (my word) the raw milk market, because the FDA is looking to do just that.

Food Safety Legislation, Consumer Groups, the Mainstream Media and You

Yesterday, I forwarded this blog post, Public Interest Groups Get it Wrong on Egg Recall and the Hartke is Online! Food Safety Opinion Editorials to two PIRG staffers, hoping to clue them in to the widespread grassroots resistance to giving the FDA unbridled power. Small farmers and health conscious consumers don’t trust that agency to value the freedom to farm with traditional, holistic practices.

Consumer groups and politicians mean well, but they simply don’t know the unintended impacts of such sweeping legislation. See my blog post on the House Food Safety Bill: HR2749 is Food Insecurity NOT Food Safety.

I am just one person, and all these issues seem so big. But if you have a contact at a public interest group, in the media or in the halls of Congress, by all means send my blog articles to them and help us influence the decisions being made on our behalf. Our leaders need to keep freedom and liberty in the mix as they seek to protect the citizenry.

It’s about TIME for Raw Milk

And, by the way, jump to your nearest newstand (don’t skip it like a few of our facebook friends suggest) and buy this week’s issue of TIME (by Sunday it may be gone). If this issue sells out, someday,  it might be the cover story!

Can you imagine? Scott Trautman (who is quoted in the TIME article) or Mark McAfee, TIME Person of the Year?

Now, that would be yummy.

Write your letters to the editor and tell TIME thank you for covering this important issue.

On the eve of the vote on SB 510, it couldn’t be more TIME-ly!

Kimberly-Hartke

Kimberly Hartke

Kimberly Hartke is the publicist for the Weston A. Price Foundation and the Campaign for Real Milk. She and her husband own a cowshare and drink raw milk produced by a cow named Aster. Her great-grandmother was healed of TB by raw milk in the 1920’s. Because of her passion for the raw milk issue, she blogs, writes and gives speeches around the country to help educate the public about the therapeutic benefits of the Weston A. Price dietary guidelines. She has overcome chronic knee pain as a result of lifestyle and dietary changes, especially raw dairy. Her desire is to keep it safe, legal and accessible for all Americans.

This post is part of the weekly blog carnival, Fight Back Friday. To see what other food activists are thinking this week, visit  Food Renegade blog.

Comments

  1. Great news! I can’t wait to read the coverage.

    Thanks for sharing,
    ~KristenM
    (AKA FoodRenegade)

  2. Kimberly Hartke says:

    This just in from David Gumpert:

    http://www.google.com/hostednews/ap/article/ALeqM5ifI1woByWAcO_IIqfsv4o1i-PPPAD9I8MVG80

    an M.D. in the Senate is holding up the SB 510 bill. Show your support for his efforts by sending him an email:

    http://coburn.senate.gov/public/index.cfm/contactform

    And, call your Senator and ask that they support him.

  3. Kimberly,
    Thanks so much for posting. I’ve shared this article link with our group Nurturing Naturally where we help people bring yesterday’s pantry into today’s kitchen. Would love for you to check out our blog at http://www.touchedbynature.wordpress.com and if you’re interested in guest blogging for us in the near future we’d love to invite you to do so!
    Naturally,
    Ruth Ann Bowen

  4. looking forward to reading this. it’s encouraging to hear balanced coverage on this issue.

    had a delicious glass of raw milk at lunch. wish it didn’t have to be such a secret!

  5. Great work! Thank you so much for getting some favorable mainstream media coverage. Time to call my senator again!

  6. Kimberly, on behalf of whole food and raw milk consumers, thank you for this!
    It’s almost as exciting as seeing that Rib Eye steak 8 short years ago in honor of Gary Taubes.
    In good health and I’ll keep spreading the word at http:www.free-healthy-diet-plans.com

  7. Great news, very happy about this. Thanks

    Misty, Your site is great and will be a great support for my sons who have just started a real food diet. You are very explicit and answer a lot of questions they are asking me. They are in college and the cafeteria food is definitely not adequate so they are struggling to sort through the cafeteria stuff . You are offering a great guide. Thank you very much.

  8. another issue related to milk is ultra pasteurization that has been making HUGE inroads into many milk brands. if you DO drink pasteurized milk at least be sure you’re not drinking the UP kind. i write about it here and how to find brands that dont use the UP process…http://www.thesweetbeet.com/ultra-high-temperature-pasteurization/

  9. The government doesn’t “mean well…” They know what they’re doing. It’s all about control. Government is an unnecessary evil.

  10. NJP Thompson says:

    Raw Milk has never been illegal for those who drink it from their own cow. It is still a free country though if a parent had to explain to a hospital that an child’s illness was caused by raw milk, then there could be trouble.

    The problem is commercializing and making a business out of selling a product of Raw Milk. In Springfield, Illinois, Honest Abe kept a cow in his rather small back yard as was the custom in those good old days of yore.
    However, what you are advocating for in change would take us backward in food safety. Raw Milk for sale is not good public policy but by all means, drink it as you wish!

  11. NJP Thompson says:

    BTW Rep. Tom Coburn is an idiot who is on the wrong side of every single issue and a public embarassment to The Great State of Oklahoma. He is a Yokel.

  12. Kimberly Hartke says:

    NJP–Much of public policy is responsible for the dumbing down of our food supply and the increasing dangers to the public from our food.

    There is a movement afoot of people that are rejecting “government approved food” in favor of food that we personally approve of, after inspecting the farm, shaking the farmers hand, checking with his other customers, etc.

    For those of us who are actively involved in making our own relationships, we don’t need the government intervening. That kind of protectionism may be helpful for “anonymous” food,but not for farm direct sales.

    Consumers like these have cut out the middleman, the retailer and they’d like to also cut out the government.

    Thank you for stopping by the blog, we always welcome your thoughts.

  13. Thank you for bringing these articles to light, Kimberly! Time has been covering a lot of food stories in recent years, and the network news covered the “Frankenfish” story last week on TV. Maybe it is finally time to reach the “tipping point” that Jeffrey Smith has been working toward for so many years. Education like yours and similar blogs is what is needed to inform consumers. Thanks for what you do!

Trackbacks

  1. […] story gives raw milk a fair shake says WAPF’s Kimberly Hartke Jump to Comments From Kimberly’s latest blog post on the subject: TIME's online teaser for their raw milk […]

  2. […] The media is raising the profile of the raw milk debate. As a recent Time magazine cover story on raw milk points out, advocates question why this age-old product is under such unrelenting government attack while the practices of vast feedlots and food processors are not. Scott Trautman, a Wisconsin farmer who lost his only corporate customer last year because he was selling raw milk on the side, believes the crackdown on raw-milk microdairies is essentially a way for Big Dairy to eliminate the competition. Megacorporations are “going to pick up these farms for 10 cents on the dollar,” he says. “That’s the endgame in all this.” […]

  3. Anonymous says:

    […] unrefrigerated coolers, with no record of how it was stored, until it was tested seven weeks later? The media [8] is raising the profile of the raw milk debate. As a recent Time magazine cover story on raw […]

  4. […] The media is raising the profile of the raw milk debate. As a recent Time magazine cover story on raw milk points out, advocates question why this age-old product is under such unrelenting government attack while the practices of vast feedlots and food processors are not. Scott Trautman, a Wisconsin farmer who lost his only corporate customer last year because he was selling raw milk on the side, believes the crackdown on raw-milk microdairies is essentially a way for Big Dairy to eliminate the competition. Megacorporations are “going to pick up these farms for 10 cents on the dollar,” he says. “That’s the endgame in all this.” […]

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