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Colbert Report on Rawesome Raid

Stephen Colbert Comics

Creative Commons License photo credit: AZRainman

Comedy Central Lampoon Takes Aim at FDA Raw Milk Raid

by Kimberly Hartke, Weston A. Price Foundation

When comedians start having a field day, it is a good day in politics.

Ok, so talking about vibrations may not be the best way to “sell” the health benefits of raw milk, but you have got to admit, this is important publicity of this event. I love the way the word raw turns to war on the milk bottle, the graphics department at Colbert Report is RAWESOME! I can’t wait until you see this!

Some raw milk fans on facebook are reluctant to share this, because this pokes fun at the issue. However, for those who don’t even have food rights on their radar, this lampoon will make them aware that:

1) Our government is taking over farm buying clubs by force with an intent to shut them down.

2) There is an argument between health foodists and public health officials about the benefits/risks of raw milk.

3) Individual liberties are at risk.

From a publicity point of view, all news is good news, and when a popular humorist tackles the issue, it will be influential. Now, all you need to do is share this and add your own “spin.”

Laughter, after all is contagious, and that will cause this segment to go viral, which can only help our cause. Yesterday afternoon this video had 6,000+ views, this morning it is at 36,000+. When it reaches millions, the truth will WIN.

So, don’t be shy, SHARE!

See the Rawesome Epidsode Here

The Colbert Report Mon – Thurs 11:30pm / 10:30c
Rawesome Foods Raid
Colbert Report Full Episodes 2010 Election March to Keep Fear Alive

Now, you know how the PR pros do it!

Kimberly Hartke is the publicist for The Campaign for Real Milk, a project of the Weston A. Price Foundation.


Fight Back Fridays Blog Carnival

This post is part of Fight Back Friday!ย  See more food activist’s posts on Food Renegade Blog.


  1. Kimberly, I agree that this is a good thing. Most people do not realize how the governments are persecuting farmers and buying clubs. Anything that increases awareness is good.

    This persecution is insane, when the authorities ignore the real cause of food illness – industrial food – to persecute people who are providing safe, good food.

    This video does point out how absurd this is.

  2. Cathy Raymond says:

    I laughed and laughed when I saw the Colbert Report.

    Yeah, I grimaced when they brought up raw milk’s good vibes (because of course theres so many other “scientific” reasons)! But it is true! We usually dwell on other things like natural vitamin a, d and k availability, absence of hormones/GMO feed etc. etc. but good vibes is another good reason to drink it. Who wants milk with bad vibes anyway?

    I think I’ll make a “Good Vibrations” Raw Milk Tee Shirt to sell at the conference. Anyone want one?

    All attention paid by to raw milk works for good! Especially when mom and dads out there have NO clue what’s in their kid’s school milk.

    Here’s what’s in your kid’s school lunch milk. Bad VIBES

    Lowfat Milk (FATS ARE BRAIN FOOD), High Fructose Corn Syrup (GMO!!! CANCER/ASTHMA/OBESITY/HIGH BLOOD PRESSURE), Chocolate Premix, Skim Milk Powder (FROM CHINA), Mono & Diglicerides, Polysorbate 80, PropyleneGlycol (ANTIFREEZE) Disodium Phosphate, Sodium Citrate, Cellulose gum, Dextrose, Vit A & D3, Palmitate (ADDED SINCE THE COWS AREN’T OUT IN THE SUN/ON GRASS)

  3. Thanks and happy you found the Colbert image useful for the “take aim” title spin ๐Ÿ™‚

  4. I love Colbert and is a great parody of the government and how they are handling raw milk producers and other small operations. But I do wish the owners would have stated some real statistics that are beneficial to the person consuming raw milk not that Colbert would have used any of it.

  5. Umm… this video is making fun of the Rawesome people. Nobody noticed that?

  6. Kimberly,
    Really enjoying Hartke Online. I think the Colbert Report video is great from a producer ofr the product it stated the bottom line- government need not tell us what we can and can not consume!

  7. I understand the bottom-line statement, but I’m afraid the video puts supporters of raw milk more in a bad light than the government. The way they make “us” look stupid and dumb overshadows the truth of individual liberty in this satire. I agree with the sentiment, that our cause would have been better served with some real scientific data of the benefits of raw milk from pasture raised animals and how the bacteria hysteria comes from modern commercial processes. But, it wouldn’t be quite as satirical. So, I’m in doubt as to how much this will really help our cause. My hope is that if this video does go viral, that those that are more educated as to the benefits of raw milk will be there to talk about it with those who see it.

  8. Kimberly Hartke says:

    Yes, the nature of satire is that everyone gets to play the role of laughingstock, however, that is the reason this video will reach millions. The power of humor brings the world together and people will share something funny before they will share something serious.

    If we make people aware of the issue and get folks talking that is a great outcome. And, by the way, comedians don’t poke fun at nobody’s. This video spoof is significant in that it means raw milk is now a national issue. Last month, TIME Magazine, this month Colbert. Next month, Larry King?!

    Even if you don’t like how raw milk fans are characterized, share this anyway and tell your friends, “I drink raw milk, and not for the vibrations! I like the….{whatever health benefit you enjoy}! Or, “I can’t laugh at this right now, because a friend of mine needs this milk, and for her it is a serious matter.”

    That is how you become a publicist on your own twitter and facebook page. Spin it the way YOU want, and let your friends learn more about the issue!

  9. Aaron, I also did not like the way the raw milk people were made fun of. But this still gets the fact of this horrible raid out to the public, and brings those goons into the light of day. One of the most absurd aspects of the film was seeing that cop swiveling around with his gun, looking for someone to shoot. That is a powerful image, and it should be seen. Even though Colbert was implying that the government was right, the images of the raid speak for themselves. And when you get right down to it, most people will be bothered by it.

  10. Kimberly Hartke says:

    Colbert’s most viewed video has over 800,000 views. Tonight at 9:17 pm the Rawesome video is at 39,000.

    If you don’t share it, who will?

  11. it says video is unavailable in my country ๐Ÿ™
    is there another link for non US people?

  12. It made the Rawesome people look like dweebs, but it was funny and brought out the point on what the government is doing. I just wished they would have said something better on the good of raw milk instead of just good vibes. Been drinking raw milk for years infact its the only milk I can drink because I am lactose & can’t tolerate pasteurize milk. The first year we tried it our health improved so much I noticed we didnt get as sick as we used too in the past. Love raw milk. Thanks for sharing.

  13. Hi Kimberly – thanks for putting up this video – I shared it a few days ago on Facebook and someone said to me, “you know that Colbert is not serious in the slightest?” To which I replied, “yes”. And then I told her that the message will still likely get people thinking about the issue and that any publicity will draw people’s minds to this important issue – and get everyone thinking about it. So yes, there are some negative aspects to this spot, but I think overall it puts an important topic in the mainstream media that needs to have the truth blown wide-open: that real raw milk is a life-giving force and will ultimately come out on top. Thanks Kimberly! ๐Ÿ™‚

  14. Sally Fallon does a talk on “Sacred Foods”. As a religion professor I teach about the indigenous tribal peoples that Dr. Price studied. The fact that they do feel vibrations in nature has been used to exploit them, conquer them and dismiss their spiritual way of living by so-called civilized folk.

    Perhaps raw milk can be protected under religious freedom?
    No seriously.

    Native tribal peoples honor aspects of nature as being sacred.
    Raw milk is a living food.
    If my religious beliefs dictate that pasteurization kills the “life” of the food and it’s against my religion to do so….doesn’t the government owe it to me to let me worship as I please?

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