Farmers and Consumers, Get Radical!
by Mark McAfee, Owner Organic Pastures Dairy Company
Farmers and Consumers need to react strongly and swiftly to combat unfair attacks on their food by regulators. To attract media interest, you must create a loud and colorful protest, armed with the facts.
When OPDC was shut down for six days in 2006 our consumers went radical. They started doing things like standing with me, their farmer, with protest signs telling their stories of healing. I threatened national media interviews to expose the details that did not match the California Department of Food and Agriculture (CDFA) story of six critically sick kids.
I knew the truth and the details and I threatened the CDFA with real action that they could not bear. Instead CDFA settled and signed settlement agreements and wrote a check for the recalled raw milk. CDFA gave us back our raw milk permit in seven days.
Farms under seige must do anything radical that will gain the attention of CNN or CBS.
All those affected adversely by government overstepping its bounds must scream loudly and with a very distinct cry. The shrillness of the desperate cries must be heard and the “consumers” must threaten to do illegal yet moral things and make demands. The consumers must start quoting Martin Luther King!!
The media love a bleeding story. Nice stuff is buried and makes no money. To sell papers, they want drama, so give it to them!
Now, if a farm like Morningland threatened the FDA and told their story in the national media backed by Willie Nelson, thousands of angry people, with Oprah, Chelsea Clinton and Martin Sheen leading the charge now that’s a story.
We farmers need to be activists and more like Martin Luther King and Michael Schmdit. We must be all-in and think about the grand stage and melodrama of it all. We can no longer be passive and agreeable.
The consumer must be led by the farmers. The farmers must become much more radicalized to lead the charge. We have the video cameras and the moms and babies. We need to solicit the movie stars to take a stand.
Activism requires a response from both sides in a conflict…when the raw milk side has the consumers in an outrage and all the good data and science…the other side will not take the microphone or they will tend to give raw milk even more energy and ammunition when they tell easily debunked lies or recite old dogma.
Raw milk may be produced by farmers…but it is consumed by many Americans. Unfortunately a passive stance does not gain the attention required in a serious political fight or to push back in a conflict. So, the farmer needs to mobilize his consumers because they represent power in numbers.
The media just do not create much of a story when passive folks are central to the story.
In the raw milk fight….it is the FDA that is the common enemy and who they represent. It is not a person but an institution with protective corrupt laws. Taking a passive moral high ground against backstage working immoral conniving greedy monsters does not work. It is not news.
We need Mike Schmidt type activism and taking a stand….!! We need people that arrange to have the microphones and people arrive and then speak intelligently into the microphones with a concise message that unifies all Americans that want healthy kids and hate the side effects of the FDA drugs that are sickening and killing us.
Passive-ism is a looser mentality. Activism is focused energy that stirs the emotions of common groups of people. Activism provokes us to discover common ground. It causes us to wake up to the reality we all need to work together to change.
Passive-ism will allow these farm raids to continue with impunity.
Activism means the farmer or his employees turn on the fully charged all ready to go video cameras, make calls to #911 and the Farm-to-Consumer Legal Defense Fund. Organize a rally on the steps of the Milk Board or the state agency that is giving you trouble.
Farmers, find your purposeful rage, kick some A__, and take names. Execute a citizen’s arrest while giving first aid, and get on the phone to the media, and your valuable consumers. The Big Sticks are consumer activism, email lists ready to go, cameras ready to film, farmers ready to speak truth to power and call press conferences. Walking softly means…do not become a target by not having a problem to begin with. Use food safety programs.
The farm raids will stop pretty darn quick with that kind of prepared response.
By the way, I sent Morningland Dairy’s Uncheese Party some money this week. Everyone who benefits from raw dairy needs to do the same. We must focus our power on this one case to show that we are organized and we can respond with strength and resolve. Here is the donation button, click here to help Morningland Dairy (all proceeds go directly to the family for living and legal expenses.)
Now….Morningland and their consumers need to stand and fight!!
Mark McAfee founded Organic Pastures Dairy Company in 2000, the first organic dairy in Fresno County, California. McAfee pioneered the concept of decentralized milking (his Mobile Grade A Milk Barn goes out to the cows when it is milking time). His cows graze on a pasture based integrated organic farm with closed nitrogen loop, no lagoons and no concrete, just “clean and green pastures”.
OPDC is the largest retail approved raw organic dairy products producer in North America. Sales are growing at 20% or more per year and now exceed $5 million since being founded. Mark McAfee is regarded by many in the industry as a foremost expert in raw milk safety and raw dairy product markets and technology.
In more than 100 million servings not one pathogen has ever been found in OPDC raw milk. Visit their website: www.organicpastures.com or call 1-877 RAW MILK.Paid Endorsement Disclosure: In order for me to support my blogging activities, I may receive monetary compensation or other types of renumeration for my endorsement, recommendation, testimonial and/or link to any products or services from this blog.